Architecture and the environment paper Research

Architecture and the environment - Research Paper Example Question 1: Ways which physical structures affect human behavior Architecture has majorly many roles and functions in the industry. Some aim to be aesthetically pleasant, comparable to the effect of any art figure. It can also be an expression of societal passion, cultural pride, or national value (Ayers, 2007). Critics maintain the notion that architectural set up and the configuration of space, the spacing and number of windows, and lighting affects individuals. Additionally, architectural set up has tough but variable effects on users' mood, social behavior, productivity and design features. They also affect wellbeing and health (Ayers, 2007). According to Joye (2007), people’s environs dictate not only way they reason but also their logical maturity. Gestalt psychology reasons that humans experience the power of architecture as their brains have a liking to surmise patterns and rhythm of structure and space, which dictate behavior (Joye, 2007). Question 2: Ways which archi tecture controls human behavior The structural set up of space inflicts limitations on behavior. Doorways decide human entrance to a room likewise a room’s magnitude restricts the behaviors that can occur within a room (Ayers, 2007). With these thoughts in mind, a structure’s purpose plus its users should equal its design. Since inhabitants modify the design and functionality requirements, the set up of the interior should consider elasticity. A building's interior should craft the appearance of space, despite its real size since space makes dwellers think they have the option between separation and interaction. People had to put out a more optimistic sense of control when their surroundings allowed them to decide separation or interaction rather than experiencing both just forced upon them. The psychological outcomes of crowding have been linked to anxiety and provocation. Facts propose that when people recognize sufficient space, they seem to have an enormous sense o f power over their surroundings and stand less prone to worry over slight bothers, aggression and pressure. Additionally, sufficient space comes with an enveloping outcome on personal health plus wellbeing. In a study, of dormitories, crushing facts said that the layout and design of internal space influences the pressure of psychological crowding and said that architectural set up has a mediating outcome on social behavior. Crowding has been associated to social withdrawal, aggression, amplified criminal activities, and unfortunate interaction. Privacy, on the other hand, stands powerfully associated to less social withdrawal, optimistic mental health, a feeling of control and duty performance, and a declined affinity to respond negatively to small bothers. According to Baum (1977), the outcomes of color and lighting in the office had a noteworthy sway on the mood of people working in the office. When workers professed the lighting as too bright or insufficient, their moods went do wn, however, when the lighting was changed and alleged as accurate their moods reached the peak points. Question 3: Implications of Residential and Commercial Set up For the reason of indirect and direct outcomes of architectural set up on wellbeing and health, the author looks at three unified variables as vital thoughts in the set up of space. These variables stand as the privacy, perception of density, and control

Data Representation Arithmetic Essay Example for Free

Data Representation Arithmetic Essay Oxford University Press Dictionaries defines an allegory as â€Å"a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one† Many people read in William Goldings Lord of The Flies as an allegory. There’s no question that it can be looked at as a symbolic story, however, the question is what Lord of the Flies is an allegory of? One way this novel can be looked at is as an allegory of human nature. In other words, this story can be seen as symbolism of how humans behave and show their true colors when placed into a survival situation. Various characters in Lord of the Flies could be thought to symbolize different qualities of human nature. Ralph, Piggy, and Jack are three extremely influential characters and all three of them represent both sides of human nature: good versus evil. Ralph symbolizes the good in humanity in Lord of the Flies. The name Ralph derives from the Anglo-Saxon language and means â€Å"council. † As commander of the conch, Ralph was voted chief of the boys on the island; and from this point, his name became affiliated with council and government. Throughout the story, Ralph never gave up on his views and priorities, them being to get off the island. Ralph also, in terms of Lord of the Flies, symbolized civilization and order. He established order and civilization on the island at the first meeting by creating a main goal, priorities, and gave out positions such as the hunters and his right hand man, Piggy. Ralph was the only outlet of hope towards the end of the book and he was able to follow through and survive without falling into the savage state like the others. In this novel, Piggy symbolizes intelligence and logic. From the beginning, by finding the conch and recognizing its importance, he has always been the voice of intelligence and insight. One may say that piggy may be more logical and objective and therefore describe him as being left-brained. He uses his logic at many points throughout the book in such times as when he wanted to take attendance or when make the sundial. Piggy has good intentions for his ideas, however, because of his lack of confidence and his physical appearance, he is shot down by most of the other boys. He is a great example of symbolism for human nature in Lord of the Flies because for one, he and Ralph both make up a nearly perfect leader with intelligence, leadership, logic, and insight. Also, it is important to connect that insight, being Piggy, was shot down and made savage by the hunters.

Biography of Tan Cheng Lock

Biography of Tan Cheng Lock Tun Dato Sir Chen Zhen Loke was born on April 5, 1883. He was the fifth-generation Peranakan Chinese Malaysian living on Heeren Street (Malay: Jalan Heeren) in Malacca and also the third son in his family of total seven brothers and sisters. According to history, his ancestors had migrated from China to Malacca in 1771. After then, the young Tan attended Malacca High School. He won the Tan Teck Guan Scholarship, which is specially awarded to top performers in the school. He later continued his education at Raffles Institution in Singapore from 1902-1908. He subsequently taught at the Institution from 1902 to 1908, and relocated back to Malaya to work as an assistant manager of the Bukit Kajang Rubber Estates Ltd., a company which belonged to his cousin. He was a quick learner and soon he was appointed visiting agent to Nyalas Rubber Estates in Malacca in 1909. In that very same year, Tan started three companies Melaka Pindah Rubber Estates Ltd., United Malacca Rubber Estates and Aye r Molek Estates Ltd. Three years later in 1912, the British government has nominated him as Melaka Council Commissioner and a Justice of the Peace for Malacca and also after a month, he was also nominated as the Commissioner of the Town Council for the towns and Melaka Port as well. In 1914, he resuscitated the Malacca Chinese Volunteer and was an ordinary member until 1919. The following year in 1915, the Strait Chinese British Association (SCBA) was revived by him, electing as the President of SCBA soon after. In 1923, at the age of 40, he was appointed as an nominated member of the Legislative Council of the Straits Settlements. Tun Dato Sir Tan Cheng Locks contribution in various ways toward society and Malaya are appreciated. Constitutional and political reform Tan Cheng Lock, at the age of 40, was appointed an unofficial member of the Legislative Council on January 1923. He was appointed from the residents of the settlement of Malacca and has considerable interests in the Settlements according to a Governors Despatch of the day. His appointment was the result of Guillemards partial acceptance of the Report of the Select Committee on the Straits Settlements Legislative Council Constitution of 1921 which recommended the enlargement of the council by two additional Chinese Unofficial members. Ironically, Tan having gained entry by this liberalizing act on the part of the Governor was to wage a crusade for changes to the Council over the next twelve years. He struggled for the introduction of the abandonment of the official majority in the Legislative Council, and an Asian unofficial member to the Executive Council and also limited franchise and In the non-constitutional arenas. He campaigned for the admission of non-European British subjects to the Malayan Civil Service and against the Sri Menanti Scheme of 1931. His views were tempered by his pro-British, united Malaya vision in both constitutional and non-constitutional fields. Executive council In running the colony, they merely sought a larger indigenous voice. This was evident in Tan Cheng Locks advocacy of the inclusion of an Asian member to the Executive Council. Since the 1870s when Hoo Ah Kay served as an extra-ordinary member on the Executive Council, Asians were not represented in this Council. Tan deplored this lack of Asian representation., He called for the inclusion of at least one Asiantic gentleman In 1926 and 1928. The British were brought around after initial reluctance, . Guillemard had objected to the appointment of Chinese unofficial member as he would represent only one of the many tribes of the Chinese race. This British attitude was gradually softened by Tans representations in the Council. Sir Cecil Clementi opined that it would be politic to add to it an Asiatic by 1930, . A Malay, Mohammed Unus, was appointed to the Executive Council in 1931 as the Unofficial Member. Tan Cheng Lock was hence not, as stated by Soh Eng Lim and Tregonning, the first As ian member nominated to the Executive Council. But the fact that he was instrumental in transforming the British thinking on this is undeniable. His voice was the solitary one in urging such reforms on the British. Tan Cheng Lock was not satisfied with the inclusion of a Malay unofficial member in the Council, and he called for a Chinese representative in the Council. He initiated the Straits Chinese British Association Petition of August 1931 to pressure Clementi into granting the concession. However, Clementi rebutted that the appointment of the Secretary of Chinese Affairs as an Official member to the Council since July 1931 should adequately represent Chinese interests. Tan remained adamant. He reaffirmed this real grievance of the Chinese in his strongly worded memorandum to Sir Samuel Wilson in December 1932. Finally, the British relented. A Chinese unofficial member was appointed with the resignation of Mohammed Unus in July 1933. This honour did not go to Tan. It went instead to Wee Swee Teow, a seasoned but less senior Legislative Councillor than Tan. However, on the resignation of Wee several months later, the distinction of being the Chinese Executive Representative could not be deni ed to Tan. He was nominated to the Council in November 1933. His was thus capped with a personal triumph and a victory for the Chinese as he gone through long years of struggle on the issue of Chinese representation After his resignation in 1935, this experiment of an Asian official member to the Executive Council was not discontinued, as stated by Tregonning, but the nomination passed on to another Chinese. Political Vision Tan Cheng Locks ultimate political vision from 1923 to 1935 was a united self governing British Malaya with a Federal Government and Parliament. He is functioning at Kuala Lumpur and with as much autonomy in purely local affairs as possible for each of its constituent parts. Common full-citizenship for all races was also envisaged. It would be a goal to be attained after the evolution of a Malayan consciousness. He believed this Malayan consciousness had to be gradually nurtured by deliberate policy. To forge links between the component parts Conscious efforts should be made. English should be used as the common language, common affection for Malaya and loyalty to the British Empire but with racial distinctiveness retained. In Tans vision, the pro-British political union would not be an independent one. The image of an independent Malaya which a writer suggested that he had, was asyet an unarticulated goal. He was for constitutional advancement within the basic colonial political fra mework. Economic In addition to political and constitutional reforms, a keen interest in the issues of finance and the finance taken by Tan Cheng Lok. As with the constitutional and political reform, his speech concentrated in a few close to his heart, like a thrifty person, rubber planting, and the theme of Chinas leaders have consistently. Therefore, he spoke several times, including a balanced budget, the government and the colonial economy in the contributions to the defense of financial matters. On economic matter, although Chinese participation in padi-growing attracted his attention, the issue that interested him most was rubber. Rubber When Tan Cheng Lock was appointed to the Council, rubber restriction under Stevenson Scheme introduced on 1 November 1922 was a few months old. From the beginning, he was the most enthusiastic of restriction. In 1924, he said the restriction is the basis of economic life in Malaya. Against an attempt by the mercantilist Associated Chinese Chambers of Commerce of British Malaya in 1925 to lift restriction, he said that this would, other than depressing prices, mean that the rubber planting industry would be severely impoverished by the consequent ruination and excessive exploitation of the rubber trees. His restrictionist view prevailed on Guillemard who wrote in support of him fending off the Associated Chinese Chamber Petition: Tan Cheng Lock has his views representative of planting interests and vert considerable planting interests. In the Council, half a year later, Tan added that in restriction lay the salvation of Malaya and of the planting industry. Besides the Netherlands East Indies, non-participation in the Stevenson Scheme, he was for its retention as long as Malaya produced 70 percent of the worlds rubber output. With his experience in the rubber industry, Tans support of restriction was understandable. When he first entered the rubber industry, the ruling price was a heady $1. 98 per pound in 1910, by 1913, the first price fall because of over production while was induced restrictive measures on the high seas brought another low little depression of 1921 to 1922 which saw weak demand and the lowering of prices from eighty-five cents per ound in 1920 to twenty cents a pound two years later. In 1928, restriction of production through the Stevenson Scheme raised this price to forty cents a pound. Growing from his point of view, this ensures important limitations, and therefore to the price stability of prices and profits should be welcomed measures. The British authorities were, however, much concerned with maintaining Malayas predominance in the rubbe r industry. Unilateral restrictions on the British Empire has given way to the Dutch East Indiaproduce more before the price achieved at the expense of a higher rubber. Consequently, British Malaya and Ceylons share of the worlds output fell from 70 per cent in 1922 to 52 per cent in 1928. The Dutchs share in the same period, in contrast, crept up from25 per cent to 40 per cent. Furthermore, the Scheme had soured British relations with the United States of America, the largest consumer of Malayan rubber, for these reasons, in November 1928, the British stopped the Stevenson Scheme. Unfortunately, the plan almost gave up when the Great Depression of the high-heeled shoes, weak demand and overproduction suppress prices. Tan, the fervent advocate of restriction, swung into action. In May 1930, he called for the introduction of restriction by the Government of all the producing countries. He spelt out the principles involved in this most forthright speech yet in restriction. Oversupply during the trade depression, he exhorted, must be regulated by taking concerted action to keep the latex in the tree until it is wanted while land alienation for rubber planting had to be stopped. Regulation of supplies, he emphasized, did not mean raising the price of rubber above its proper and natural value. Such actions will only protect non-competitive producers in the use and application of rubber expansion disadvantage. During the depression did not go unopposed, Tans move to restore restriction. Three months after his last speech, two unofficial members representing mercantilist interests, P. M. robinson of the Penang Chambers of Commerce and W. J Wilcoxson of the Singapore Chambers of Commerce, labeled restriction as an interference by Government with economic laws, a quack remedy which was nothing more than a palliative, and contended that salvation lies in their own efforts. A strongbody of opinion held this view, one of the speakers added. These deprecations drew from Ta n a combative response. He wanted to know whom they represented, for it there were no members in this council who happened to be restrictionist remarks would go unchallenged and that would not be fair. He then countered that doing nothing is not unworthy of the position, he believes, because it is two or three-quarter acres of land in Malaya, rubber, rubber production400. 000 tons, about half a million people a year. He reminded that the two Members and the Council that the whole malaya depends upon the industry and that is the reason why the Government should interfere. He was supported by strong restrictionist quareters in Malaya in this campaign. William Doughty, an unofficial Member in the Federated Malay States Council, was waging a similar effort. Similarly, public meetings such as that by the Rubber Growers Association in Negri Sembilan and the Malacca Chambers of Commerce on 21 December 1932 were held to pressure the Government into action. Meanwhile, the Straits Times and t he letters and articles filled with the same argumentthe host, these calls led government, the United Nations in June 1934, signed an international rubber and the Netherlands East Indies and the other seven countries, 98. 7%, Production supervision agreement between the worlds rubber production, which is a truly remarkable arrangements of international restrictions, he advocated. Pleased with the outcome, he acknowledged in the council that the Agreement was a triumph of common sense and reason. He referred to possible discrimination against small holders, in the same speech. Under the new restriction procedure, an Assessment Committee dominated by the European estates would allocate quotas. He asked for Asian representatives to speak for the interests of the domiciled rubber producers, who own 65 per cent of the rubber area in Malaya on this issue, to prevent discrimination. He failed to change the British policy and what he feared came to pass. In 1935, small farmers as a group ga ve 36. 8 percent, while export quota in 1933 theyhad exported 47. 8 percent. However, Tans position is no limit, the overall results, the rubber price per pound forty-three cents per pound thirty-five cents in 1937. Balanced Budgeting and Public Works Although Tan Cheng Lock change the rice policy efforts are unsuccessful, the impact on the budget in shaping his views on the Governments financial policies. Beginning in 1924 until his last years in the Legislative Council, he advocated a balanced budget with a surplus to boot. He believes that governments, such as individuals, must live within our means and save. He said that a surplus is the income in the reduction of opium uncertainties attendant insurance. The principle of a balanced budget, he advocated the development of public works which, to him, was a form of capital investment. He repeatedly accused of not doing enough in this regard, because its lack of income and lack of exploitation in opium replacementfund revenue surplus for the Government. In 1930, the Great Depression, unemployment and lack of money from the economys brought forth from Tan his most stirring call.. He urged the Government: to perform a worthy and noble act of self-sacrifice by the transfusion of some of its plentiful supply of blood into the arteries of this economically sick and anaemic community of Malaya by putting a portion of its enormous surplus funds into circulation by the execution of large public works which will keep a certain number of people employed. Therefore, the government finally did it in 1931, through the colonials surpluswhich was about twice the estimated annual revenue of drawing. Economy in Government Tan Cheng Lock was not, however, advocating a deficit of modern fiscal policy. On the financial part, he advocated prudence and frugality. Although there is urgency of public works, he is still in the government economy. He criticized Europes excessive spending on personal emoluments of civil servants In 1928, before the Great Depression enveloped, in Malaya, he cautioned the Government against the increases in this category of expenditure from $8. 7 million in 1920 to $16. 1 million or 471/2 per cent of the revenue for 1929. He urged the European to cut staff by reducing the economic our single highest head of expenditure. In 1929, this was extended to the call for a cut-back in personal emoluments and greater productivity. With the depression and unemployment in mind, he proposed cutting down personnal cost by the replacement of retired European officers in the Malayan Civil Service by outstanding Asians in 1930 and 1932. The Government do not need of his proposal initially. In the 1920s, since Guillemard raised salaries, pensions and temporary allowances, the government is very concerned with the maintenance of a luxury standard of living, to which members of the senior branches of the Government service are expected to conform. The Great Depression, however, made it see the wisdom in Tans arguments. In 1931, the Colonial Secretary wrote: .. public opinion generally is critical of delay by Government in deciding to reduce allowances. I recommend reduction [by half the temporary allowance] in the Colony accordingly as from 1 June. Half a year later, Clementi in a drastic move abolished the temporary allowances to save $1 million. In 1932, the Governor announced in the Council that no more cadets [would]. .. be recruited for Malaya for the time being. Chinese Marriage Laws Britain and China also held back from the old marriage legal intervention. The most famous number of case being the six widows case since 1867. The Straits Settlements laws upheld what it deemed were Chinese polygamous laws in 1908. Therefore, the secondary wife and secret mistresses and their offspring to share in the intestate property and marriage long in accordance with Chinese customs and ussages was conducted, in conjunction, laws of the Straits Settlements does not recognize it. The intestates adopted children were not conforred the rights of inheritace as it was stated in 2 well known cases that is in the case of Tan, in 1924, Pointed out the inadequacies of these laws, and that they lead the wild claims, costlylitigation and resoectable widow of humiliation. Women in the judiciary, he said, requires that they should be protected by law of monogamy. In addition, no provisions existed for a woman to divorce her husband separated by mutual consent in the case, there is no law t o force her husband to pay maintenance. Tan hence called for a Select Committee to collect information. Government has an obligation of a committee comprising Tan in April 1925 asappointed. The Chinese Marriage Commitee in its report of 1926, recorded that it was impossible to submit proposals for legislation. It pointed out that if this issue is very different in the South China region and the province of the complex ritual practices and, in addition, through various dialect groups settled in the Straits Settlements changes. The Commission also found that, pratically unanimous in the Straits Settlements in sinkehs conservative opposed to any compulsory registration of marriage and divorce among the requirements for the Straits Chinese. In the view of this, the commitee recommended only voluntary registration. The issue of his sons adoption, however, it recommended the legalization of this practice. The government, in order to avoid a very thorny and difficult subject with a very l ong history desire that is by recommendations in the implementng the Comittee delay. Tan will talk about all this with his repeated urging the Government to take action. Finally, the Government has long speech in response to Tan in the Council and by the memorandum he submitted to the 193 in a reasonable position. The Secretary for Chinese Affairs said that the Government can only only legislate for the domiciled Chinese. An administrator with knowledge of Chinese affairs, then ruled that the customs of a country such as China cannot be altered rapidly which is known as Clementi. The solution, he stressed that China wants to make a will, not the dead will. Tan persistece about the matter, yet, not without success. In earlier month in 1931, apparently forgotten by the Government, The Straits SettlementsDovorce rules have been adopted. The Division of Chinese Affairs, about the legislative failure, it is not a correct statement. Tan exertions were thus only partially succesful, but i t does not meet until 1940 with the civil marriage law enforcement, and his form of monogamous marriage law was adopted. English Education and Language In 1923 when Tan Cheng Lock entered the Legislative Council, the British had shifted from a laissez-faire attitude towards education under its control. This change brought about by the efforts of the Kuomintang which regulate the Straits Settlements in China since 1912 and education, which led to the devastating effects of the school in the Chinese anti-Japanese riots that in 1919 Chinese school politics. Thus alarmed, the United Kingdom in 1920 through the enactment of the school registration, and the establishment of a grant in aid system, to exercise a greater degree of control in Chinas schools. the British viewed with equanimity the educational system of free primary Malay education, a supportive role in English education and self-help in Chinese education. In addition, it leads to a variety of low-cost system to realize the economic exploitation of Malaya and the minimum target of efforts and the application of the maxim of divide and rule. Tan insisted that not enough was being done for English education when surveying this scene in 1923. He urged the introduction of universal, compulsory free English education for all so that a common British outlook which would be the basis for building a Malayan consciousness and community could evolve. during his maiden speech in the Council. Besides inculcating good citizenship with loyalty focused on the British Empire, an English education would, he added, prepare the Straits Settlements ultimately for a representative form of government. He therefore believed that the nation-building in the English education means to different communities across groups to achieve political progress. At the individual level, the average on both sides of his birth in favor of Chinese parents believe that English is a means to escape poverty and respected profession. Malaysian English education also want to meet other community. Tan believes that since it is the demand for English education, it sh ould be provided free of charge. Malaysian English education also want to meet other community demand. Tan believes that since it is the demand for English education, it should be provided free of charge. British authorities, however, does not agree. Free English education will be a financial burden, because they are not prepared to be shoulder. Neither were they prepared to give to the Colony an equivalent level of education obtainable in the United Kingdom. The British applied the brakes to an unconscious preference for English education over Malay education. Clementi, the vigorous pro-Malay Governor, stated at length in the Council that English was inappropriate as the basic language in Malaya and the Straits Settlements in earlier in the early 1930s. English education in India, Ceylon and the Philippines, he claimed, had divorced the natives from traditional occupations and led to widespread discontentment when the higher expectations attendant on acquiring an English education were not met. He further warned that the propagation of a smattering of English has its dangers. To avoid this, he claimed that the Malays would be basic language, free education will continue to be provided in the Straits Settlements. By supporting him, his Colonial Secretary added that the lingua franca of the British Malaya Malaysian can learn easier and cheaper than the English. In addition, the United Kingdom, it has no intrinsic market value, and it will not cause dissatisfaction. For these reasons, the British raised fees in English schools in an attempt to curb eyrolment and reinforce the policy of free primary Malay education Tan rebelled against this ndamental shift in education and language policy. In the Memorandum to Sir Samuel Wilson, he criticized these steps as retrogressive. It was also supported by the other Chinese Unofficial Members (Lim Cheang Ean of Penang and Wee Swee Teow of Singapore) and the Straits Times, Tan argued in the Council that the Malay language had little practical and literary value, was inadequate for modern usage and could easily be learnt without attending a school. In addition, he also warned against any Malayanization or assimilated into the Malay culture in the British attempt. This intention, he emphasized, would be energetically resisted by the non-Malays as something most obnoxious and baneful to their well-being, and the Chinese would for these reasons reject Malay education. He then reinforced the call he made in 1923 for English education to be the primary system in Malaya. It was best suited as a bond between the sections of our population. It was, moreover, the most widely, spoken language throughout the world and [was] likely to become universal. From every conceivable standpoint, be it political (loyalty to the British Crown), economic, educational or cultural, English rather than Malay should be the language in which all Malayans were given free education. The right language, Tan advocated, was English as it was the common basic language which can impart to our heterogeneous population the common outlook conducive to national solidarity. The Straits Times, supporting Tan, remarked: In our view, Tan Cheng Lock in one of the finest speeches of his political career, has conclusively shown the principle [of only providing free primary Malay education] to be indefensible and an educational policy which [our] entire non-indigenous population rejected must be radically wrong. the British disregarded the pleas for the adoption of English as a neutral language and continued with the free primary Malay education system and this is really unfortunate for Tan and his supporters. Chinese Vernacular Education It is contrastive to see that the usual Straits-born Chinese leader who only supported English education, Tan was also a strong campaigner of Chinese vernacular education. He attempt insistently throughout his Council for Chinese-language education. In this, he was enthusiastically supported by overseas Chinese community. He stated that no child should be withdraw of an education in their mother-tongue and English school lack facility in mandarin in 1923. Tan advocated that Chinese language should be included and taught in schools curriculum. In addition, the Straits Settlements Government had second thoughts Chinese vernacular education in wisdom. It had proven that unable of preventing the politicization of Chinese education in the control measures set up in the early 1920s. In the results of the Chinese schools shunned aid within governmental inquisition, the grants in aid scheme fail. The Chinese education is straightforward in Straits Settlement in support of their causes by Kuomintang and the Communist Chinese throughout the 1920s. The Chinese government and its consul-general in Singapore threatened an imperium in imperio in Chinese school in Strait Settlements after the adoption of the Manchu principle of jus saguinis in 1929 and victory of Kuomintang in 1927. The chinese education alarmed the British with its subversive message against colonialism. When an increased interest in the study of Mandarin, he decided that the grants shall not given to schools that have not previously received them. When the depression and financial difficulties had increased application for grants-in-aid by Chinese schools. Clementi hesitant between an increase in grants-in-aid to regain control and the curtailment of Chinese vernacular education, and he moved resolutely in banning the Kuomintang in 1930. This policy drew forth strong disagreement from Tan. He strongly attacked the discontinuation of new grants-in-aid to Chinese schools while he saw it fit to detach himself from Kuomintangs activities. The continuance to subsidize the Chinese vernacular schools as to educate the local-born children was stated in the Memorandum to Sir Samuel Wilson. It was unjust that grotesque and unaccountable as foreign Malaysians such as Javnese and Boyanese could enjoy free vernacular education in their mother tongue while non-Malays couldnt. Therefore, he had po inted out in the Council, the policy would brings to more illiteracy among the non-Malays. He declared that Government was not looking into and doing enough for Chinese education which almost wholly financed through doing-it-yourself. He advised government that, better supervise Chinese education and making sure the instilling of good nationality. Tans advice again get ignored. Clementi, reiterated in addition to summing up the debate held in English and vernacular education strong views on the advantages of education in Malay and English education shortcomings and ignore the comments on the statement about local education. Tan, during his long years in the Council, he fight for greater educational opportunities for the less privileged in society. He urged for the establishment of trade and agricultural schools for the less academically inclined. He canvassed, in the evening, to improve standards in private schools and the age limit in the government schools outdated students. He called for the establishment of an institution to teach them to read and write for those blind. He retained the Queens scholarship campaign. In some of his success, he failed in others, but through these efforts, his human side is evident. The Port of Malacca That time, Tan Cheng Lock was appointed as the Legislative Council of the 20th century, 20 years, has been a marked decline in Malacca as an entrepot. Historical and geographical circumstances, the raising of her early re-growth of a great change. Conquered by the Netherlands and Singapore, Sumatra and Penang favor the emergence of center, cut off her hinterland, trade more, and relegated her to the coastal port. Malacca river siltation, as an inland port the result of deforestation and erosion of the port has been handling her ocean-going vessels is inappropriate, and with some difficulty, coastal vessels. dredging which is taken in 1902, rarely alleviate the problem of Malacca seemed destined for oblivion in addition to economic development efforts in the rubber plantations by Tan Chay Yan in 1895. This expansion of rubber cultivation temporarily revived Malaccas fortune, but it reorientated her maritime outlook. With the development of the road networks inland and the Malacca-Tamp in railway link to the Peninsular system in 1905, Malacca after centuries of living off the sea was increasingly forced to look to her shrinking hinterland for survival. Indeed, the official Straits Settlements Annual Report commented that the railway might perhaps save Malacca from commercial extinction. Tan refused to accept this fate. Coming from a family which had long been associated with the sea, he repeatedly pressed in and out of Council for the revival of Malacca as a seaport. This was of vital importance as Malacca, he believed, could only hope to survive by improving its facilities as a seaport and by becoming a manufacturing town in the course of time. In the furtherance of this vision, he proposed numerous schemes with the backing of the Malaccan business community. In 1930, He suggested the establishment of a readily accepted Government. He is carefully monitored from the residence of his activities, Heron Street, and soon was questioned in 1930, transferred to elsewh ere. By dredger purchase, led to the lack of progress close to despair, he proposed a more comprehensive plan. First, he drew attention to the need to purchase an existing dredging river mouth a place suitable for modern dredger. Secondly, he suggested the spur expansion (a concrete wall extending from the coast to the sea), to ensure that the Malacca River, the coast from further washed deposits clear. The proposal is to extend groin in his own words, the sludge transferred to the personal sacrifices Heron Street, standing on the shore of his ancestral home. Third, he urged the Government to build a new port on the island of Java it will be dealing with ocean-going vessels ability. In the Council, he outlined his plan thus: Such a scheme would necessitate the construction of a causeway of about 3/4 miles long leading to the islet where an L-shaped wharf may be built. The railway could then be connected with the wharf and Malacca would regain some of its former importance as a seaport. .. [serving]. .. the Malayan hinterland of Pahang, Negeri Sembilan and Johore When the Governor visit

Peter Voulkos Ceramist Essay -- Essays Papers

Peter Voulkos Ceramist The exhibition of recent stoneware vessels by Peter Voulkos at Frank Lloyd Gallery featured the sort of work on which the artist established reputation in the 1950s. The work was greeted with stunned amazement. However now it is too, but it's amazement of a different order -- the kind that comes from being in the presence of effortless artistic mastery. These astonishing vessels are truly amaising. Every ceramic artist knows that what goes into a kiln looks very different from what comes out, and although what comes out can be controlled to varying degrees, it's never certain. Uncertainty feels actively courted in Voulkos' vessels, and this embrace of chance gives them a surprisingly contradictory sense of ease. Critical to the emergence of a significant art scene in Los Angeles in the second half of the 1950s, the 75-year-old artist has lived in Northern California since 1959 and this was his only second solo show in an L.A gallery in 30 years.†These days, L.A. is recognized as a center for the production of contemporary art. But in the 1950s, the scene was slim -- few galleries and fewer museums. Despite the obscurity, a handful of solitary and determined artists broke ground here, stretching the inflexible definitions of what constitutes painting, sculpture and other media. Among these avant-gardists was Peter Voulkos.† In 1954, Voulkos was hired as chairman of the fledgling ceramics department at the L.A. County Art Institute, now Otis College of Art and Design, and during the five years that followed, he led what came to be known as the "Clay Revolution." Students like John Mason, Paul Soldner, Ken Price and Billy Al Bengston, all of whom went on to become respected artists, were among his foot soldiers in the battle to free clay from its handicraft associations. By the late 1950s, Voulkos had established an international reputation for his muscular fired-clay sculptures, which melded Zen attitudes toward chance with the emotional fervor of Abstract Expressionist painting. Some 20 works -- including five "Stacks" (4-foot-tall sculptures) as well as giant slashed-and-gouged plates and works on paper -- recently went on view at the Frank Lloyd Gallery. This non single show is his first at a Los Angeles gallery in 13 years, although a survey of his work was seen at the Newport Harbor Art Museum (presently carries a different... ... office of Tishman Realty. Despite this two-decade foray into bronze, Voulkos remained committed to pushing the boundaries of possibility in ceramics. From 1979 to 1984, he concentrated on firing plates and then the vessel-shaped "stacks" in an anagama, a Japanese wood-burning kiln. Inspired by the Haniwa figures and Momoyama period ceramics of Japan, Voulkos let the ash and soot from the firing process in the kiln decorate the irregular surface of the clay. "There was a certain kind of casualness about some of the Japanese ceramics that I liked. There can be a big crack in the pot caused by the kiln, and the piece becomes a national treasure," he says. The 1980s brought about a serious personal challenge, however. By mid-decade, he was forced to confront his addiction to cocaine and enter a rehabilitation facility. In 1989, he returned to his ceramic sculpture with a sense of renewed purpose and a more incisive and controlled sense of composition. During the '90s, he has regaine d the confidence in the process. Although retired from UC Berkeley, Voulkos still thrives as a teacher, spending about four months of each year on the road doing seminars. Bibliography: Peter Voulkos

Dow Chemical Business Analysis Essay

Historically, the chemical industry has operated in a competitive environment, which is not anticipated to change. Dow experiences significant competitions in each of its operating segments as well as in each of the geographic areas in which it operates. Dow competes globally on the foundation of quality, technology, price, and customer service and operates in an integrated manufacturing environment. Basic raw materials are processed through many stages to produce many products that are sold as finished goods at different points in the process. Dow has two major raw material streams that feed the production of the finished goods which are chlorine-based and hydrocarbon based raw materials. (Dow Chemical Company, n.d.) Business Environment The business environment of Dow is one that has strategically positioned itself to withstand the ever-changing forces of economic, social, political and technological factors it faces daily. Dow consistently identifies opportunities and new technologies before its competition which stimulates their industry-leader position. (1) Financial Health Dow has great financial strength. Their sensible financial discipline has proven beneficial in recent global economic challenges and has actually helped position it for future growth. The recent global economic challenges forced Dow to take steps towards strengthening and diversifying its portfolio. The company has come out on the other side of the challenges with a portfolio that is better equipped for economic uncertainties. (Dow Chemical Company, n.d.) During 2011, Dow: * had double-digit gains in revenue and earnings per share * posted  record revenues at a Company level, as well as in emerging geographies * introduced â€Å"game-changing† investments and partnerships that will allow the Company to capture more demand in the world’s fastest growing regions * recognized a stronger than ever before R&D innovation pipeline Analyzing the data attained from Dow’s 2011 financial statements confirm the Company’s financial heath and sustainability. Dow’s Liquidity ratio is a follows: Current Assets = 23,442 million Current Liabilities = 13,634 million Liquidity ratio = 23,422/13,634 = 1.72 Dow has $1.72 of current assets for every $1.00 of current liability. The current ratio should be at a 2 or greater to be considered a safe risk; however, Dow is a reputable global organization accepting the investment to be a safe risk. Dow’s Acid-test ratio is a follows: Cash = 5,444 million Accounts Receivable = 4,900 million Measurable Securities = 7,057 million Current Liabilities = 13,634 million Acid-test ratio = 4,444+4,900+7,057/13,634 = 1.28 Dow has 1.28 acid-test ratio. The ratio needs to be between a 0.05 and 1.0 to be satisfactory. The acid-test ratio determines whether an organization has enough short-term assets to cover immediate liabilities without selling inventory. (Nickels, McHugh, & McHugh, 2010, p. 20-21) Dow’s ratio is just slightly above 1.0, allowing it to be considered satisfactory. Dow’s Debt to owners’ ratio is as follows: Total Liabilities = 27,476 million Owners’ Equity = 22,281 million Debt to owners’ ratio = 27,476/22,281 = 1.23 or 123% The debt to owners’ ratio should be anything 100% or less. (Nickels, McHugh, & McHugh, 2010, p. 20-21) Dow is just over; however, other competitors in the industry have similar ratios signifying debt financing in the chemical industry is more acceptable and commonplace. Dow’s Return on sales is as follows: Net Income = 3,200 million Net Sales = 52,985 million Return on sales = 3,200/52,985 = 0.06 or 6% Return on sales for Dow is slightly lower than its researched competitors in producing income from sales. Competitors As previously stated, the chemical industry is a highly competitive environment. Two of Dow’s leading competitors include BASF and DuPont. BASF is the world’s leading chemical company with about 111,000 employees and just under 370 production sites worldwide. BASF serve customers and partners in almost every country in the world. In 2011, BASF posted sales of $73.5 billion. (BASF web site) BASF’s Liquidity ratio is a follows: Current Assets = 27,088 million Current Liabilities = 16,447 million Liquidity ratio = 27,088/16,477 = 1.64 BASF has $1.64 of current assets for every $1.00 of current liability. The current ratio should be at a 2 or greater to be considered a safe risk; however, BASF is a reputable global organization considering the investment to be a safe risk. (Nickels, McHugh, & McHugh, 2010, p. 20-21) BASF’s Acid-test ratio is a follows: Cash = 2,048 million Accounts Receivable = 10,886 million Current Liabilities = 16,477 million Acid-test ratio = 2,048+10,886/16,477 =. 78 BASF has a .78 acid-test ratio. The ratio needs to be between a 0.05 and 1.0 to be satisfactory. The acid-test ratio determines whether an organization has enough short-term assets to cover immediate liabilities without selling inventory. (Nickels, McHugh, & McHugh, 2010, p. 20-21) BASF’s ratio is in line and right where it should be; furthermore, considered satisfactory in regards to this measure. BASF’s Debt to owners’ ratio is as follows: Total Liabilities = 35,790 million Owner’s Equity = 25,385 million Debt to owners’ ratio = 35,790/25,385 = 1.41 or 141% The Debt to owners’ ratio should be anything 100% or less. (Nickels, McHugh, & McHugh, 2010, p. 20-21) BASF is just over; however, other competitors in the industry have similar ratios signifying debt financing in the chemical industry is more acceptable. BASF’s Return on sales is as follows: Net Income = 6,188 million Net Sales = 73,497 million Return on sales = 6,188/73,497 = 0.08 or 8% Return on sales is higher than Dow’s and lower than DuPont. Another strong competitor is DuPont. DuPont is a world leader in market-driven innovation and science. DuPont brings science and engineering to the global marketplace through innovative products, materials and services which enable their customers in almost all industries to meet the current and future needs of society. (DuPont.com) DuPont’s Liquidity ratio is a follows: Current Assets = 18,058 million Current Liabilities = 11,185 million Liquidity ratio = 18,058/11,185 = 1.61 DuPont has $1.61 of current assets for every $1.00 of current liability. The current ratio should be at a 2 or greater to be considered a safe risk; however, DuPont is a reputable global organization permitting the investment as a safe risk. (Nickels, McHugh, & McHugh, 2010, p. 20-21) DuPont’s Acid-test ratio is a follows: Cash = 3,586 million Accounts Receivable = 4,598 million Measurable Securities = 433 million Current Liabilities = 11,185 million Acid-test ratio = 3,586+4,598+433/11,185 = .77 DuPont has a 0.77 acid-test ratio. The ratio needs to be between a 0.05 and 1.0 to be satisfactory. The acid-test ratio determines whether an organization has enough short-term assets to cover immediate liabilities without selling inventory. (Nickels, McHugh, & McHugh, 2010, p. 20-21) DuPont’s ratio is satisfactory. DuPont’s Debt to owners’ ratio is as follows: Total Liabilities = 39,899 million Owner’s Equity = 8,593 million Debt to owners’ ratio = 39,899/8,593 = 4.64 or 464% The Debt to owners’ ratio should be anything 100% or less. (Nickels, McHugh, & McHugh, 2010, p. 20-21) DuPont is significantly over this desired range at 464%, indicating that the significantly financed based on borrowed funds that must be paid back. In comparing this ratio to industry competitors, DuPont is still considerably over. DuPont’s Return on sales is as follows: Net Income = 3,474 million Net Sales = 37,961 million Return on sales = 3,474/37.961 = 0.09 or 9% DuPont’s return on sales is strong when comparing DuPont to Dow and BASF. Technological Advantages Dow’s innovation sets them apart from the competition on numerous levels. Dow is the world’s: * largest and most experienced ethylene and chlorine producer * largest producer of chlorine and caustic * leader in the production of purified ethylene oxide As of December 31, 2011, Dow owned a total of 18,120 patents world-wide. These patents protect the results of its research. The company had revenue related to patents and technology royalties of $437 million in 2011. Today, Dow’s innovation efforts further supports a new level world-wide growth, generates strong cash flows and enables them to commercialize or bring the technologies to the market. (Dow Chemical Company, n.d.) Dow’s innovations from 2011 include: * DOW POWERHOUSE Solar Shingle – a solar panel which aesthetically looks like a shingle for the housing industry. * PASCAL Technology – a new polyurethane insulating solution to boost energy efficiency in appliances. * EVOQUE Pre-Composite Polymer Technology – allows paint manufactures to maximize hiding efficiencies. Globalization In an effort to satisfy the demands of a growing world, Dow is putting their innovations to work on every continent. In 2011, 32% of sales were gained from emerging geographies. Dow’s increasing investment into developed and emerging regions of the globe is empowering them to take advantage and capitalize on growth where it is happening. (Dow Chemical Company, n.d.) Benchmarking Dow’s vast and well-balanced portfolio enables the company to face the complex realities of today and the future head-on. The company has united its businesses with geographies and end-markets for significant growth. Dow is commercializing game-changing technologies today that are delivering real value to the bottom line. In 2011 nearly one-third of its sales were from products launched in the last five years reinforcing their strategic goals. DuPont is an industry leader in safety. DuPont quickly realized that in order for the organization’s safety mindset to be successful, safety had to be embraced from the top down. The safety culture of the company has proven successful in many areas. In 2000, over 90% of DuPont’s sites world-wide, operated with zero injuries, an unheard of accomplishment. In addition, DuPont has leveraged its acclaimed safety program and had provided safety training to other companies including General Motors, GE and Alcoa, Inc. (Vinas, 2002) Conclusion Dow is the third largest chemical company in the world. The healthy business environment fosters sustainability for decades to come. Dow offers financial and technological strengths with a promising future in the world-wide market. References Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (9th ed.). : McGraw-Hill. Dow Chemical Company. (n.d.). Retrieved from http://www.dow.com BASF Chemical Company. (n.d.) Retrieved from http://www.basf.com DuPont. (n.d.) Retrieved from http://www.dupont.com Vinas, T. (2002, Summer). Best Practices DuPont safety starts at the top. Industry Week, (), Retrieved from http://hhtp:www.industryweek.com/articles/best_practices_—_dupont_safety_starts_at_the_top

Lemon Lovin’ Life Essay Essays

Lemon Lovin’ Life Essay Essays Lemon Lovin’ Life Essay Essay Lemon Lovin’ Life Essay Essay Introduction The company. Lemon Lovin’ Life. is a lemonade base that is in the drink concern. Bing that it is a popular drink and the low cost of get downing a lemonade concern. there is competition doing it rather competitory in the market. This study outlines the company’s branding scheme. designation of possible new locations. promotional programs. and employee preparation chances. Branding Scheme To make a stigmatization scheme for Lemon Lovin’ Life it will besides consists of the selling mix. viz. . merchandise. topographic point. and publicity. Lemon Lovin’ Life has a sensible size and will be priced competitively. It will be known for its healthy. natural. delightful. and well-known gustatory sensation. A focal point of the drink is to acquire it to be appreciated non merely during the summer months. but instead. the whole twelvemonth unit of ammunition. Foregrounding its wellness benefits with addition consumer’s involvement into the merchandise. If this investing is success. Lemon Lovin’ Life could spread out by adding a turn to the lemonade drinks. For case. a lemonade drink can hold a combination of lemon and strawberry. lemon and Ananas comosus but ever concentrating on lemon as the chief spirit. Ideally the lemonade base will be placed in forepart of the owner’s house possibly near a tree for shadiness. Attracting more consumers. being that they won’t have to stand under the blaze Sun. For selling intents. circulars and postings will be distributed in assorted strategic topographic points in the vicinity along with naming friends and household. Making a page on Facebook. a Twitter history. and Instagram. among others. will besides to a great extent use societal media sites. Opportunities for New Locations Lemon Lovin’ Life’s end is to make as many clients as possible in order to turn to the altering lifestyle picks that chiefly purpose to hold healthy life. The new locations must see that the mark market has entree to the lemonade whenever they’d like. This scheme will already tap a figure of clients runing from kids. female parents purchasing for their households. wellness fans. and immature people who can already do their ain purchases ( Bovee A ; Thill. 2013. p. 346 ) . Promotion Plans Normally local occupants back up new concern ventures and Lemon Lovin’ Life has $ 10. 000 to pass for advertisement. Sing the merchandise subject assorted selling vehicles will be utilized to pass on the message. image. and presence of the concern. Bovee A ; Thill ( 2013 ) asserted that there are different ways to advance merchandises. including the usage of print media ( magazines. local newspapers and pupil publications ) ( p. 382 ) . broadcast media ( local Television shows. wireless plans ) . hotel ushers ( Chamber of Commerce newssheets. booklets. circulars ) . direct mail ( subscriber lists. inserts in newspapers. office mail bringing ) ( p. 374 ) . societal media ( Facebook. Twitter. Instagram ) ( p. 382 ) . and others ( attending in charity events. sponsorships. imperativeness conferences ) ( p. 382 ) . Employee Training In hope that the company shall turn. it will be necessary to engage more people in order to assist run the lemonade base. It is besides of import for the company to put in developing the staff to go on to offer quality lemonade. To make this. the company should ever look into whether employees are engaged. satisfied. committed. and rooted ( Bovee A ; Thill. 2013. p. 220 ) . Supplying employees with occupation security through a strong wage is the first measure. Second. supply employees with wellness insurance and retirement programs that can be extended to their households. Finally. the company must guarantee that employees have a clear calling way. particularly for those who have leading qualities to let them to hold the feeling that what they are making is â€Å"worthwhile and fulfilling in itself† ( Bovee A ; Thill. 2013. p. 223 ) . When these demands are met. employees are will really see the occupation in a different mode. Their attitude toward working there will be a p ositive 1. Decision Get downing a company is non merely about holding the money and engaging employees. There are other facets that should be considered. including the viability of the merchandise. the mark market. demographical considerations. the location. and marketing the merchandise. Mentions Bovee. C. L. . A ; Thill. J. V. ( 2013 ) . Business in action. ( 6th erectile dysfunction ) . Upper Saddle River. New jersey: Pearson.

Project Report on Apple Inc. Essays

Project Report on Apple Inc. Essays Project Report on Apple Inc. Essay Project Report on Apple Inc. Essay I undersigned †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦a student of T. Y. B. B. A. , here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R. P. Bhalodia College, Rajkot. This work has not been previously report submitted to any other university for any other examination. Date: Signature (†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ) Place: Rajkot ACKNOWLEDGEMENT 1 With great experience enthusiasm I have presented my individual report in the T. Y. B. B. A. effectiveness. I convey to my gratitude to University, Mr. Kuldeep Jobanputra for his valuable guidance in the completion of my project report. I am also thankful those persons who help me to compel it. I am hardly thankful to whole Airtel consumers, especially for MR. AJAYBHAI. He has provided me totally information about my report. The Market research reports on Airtel on advertisement Preface 2 In this era of globalization where every minute India is moving a step ahead and expanding it horizontally, management in India is heading towards a profession. The demand for management’s professionals is increasing day by day. In such a competitive surroundings it becomes a requirement to have an edge over others and B. B. A is such a course, which helps and assists students in doing that. The practical studies are treated as a different subject in B. B. A which helps the students in practically applying their theoretical knowledge. It helps us to face competition, builds up our confidence and also add something to our personality. Over and above in this fast moving economy, here practical studies play an important role in our carriers. . 3 IN E DX Sr. no 1. 2. 3. 4. 5. 6. 7. 8. General information articulars Pg. no 5 10 25 42 53 55 57 59 Marketing information Marketing research Research analysis Finding SWOT analysis Suggestion Concussion Bibliography 4 GNRL EEA IN O M T N F R A IO 5 A T LA B IF IR E T R E NAME OF FIRM: YAER OF ESTABISHED: Airtel 1976 ADDRESS: Maitri Communication, Dealer of Airtel, Mavdi Main Road, Opp fire station, Rajkot-30005. [emailprotected] in www. airtel. in E-MAIL:WEB SITE: AW ARDS AND CERTIFICATE: FORM OF ORGANISATION: AWARD FOR 4 YAER (1997 TO 00) BEST CELLULER COMPANY PRIVATE LIMITED BRANCHES: SIZE OF THE UNIT: FORM OF ORGANIZATION: ALL OVER IN INDIA LARGE SCALE UNIT MULTINATIONAL CO 6 About Bharti Televentures Bharti Tele-Ventures is Indias leading private sector provider of telecommunications services based on an aggregate of approximately 1,932,000 customers comprising of mobile, fixed-line and Internet customers, as of June 30, 2002. Of these, 1,607,000 are mobile customers. The company also provides VSAT, Internet and broadband network solutions. In addition, it offers national long distance services by providing data transmission services and voice transmission services. Bharti Tele-Ventures is a holding company and its operations are segmented into four divisions, operated by wholly owned subsidiaries: Mobile Bharti Cellular, Access Bharti Telenet, Long Distance Bharti Telesonic, Broadband Solutions Bharti Broadband Network. The Company today offers mobile services in Fifteen out of 22 circles in India. As of June 30, 2002, approximately 93% of Indias total number of mobile subscribers resided in BTVLs existing and proposed mobile circles, according to COAI reports. Bharti Tele-Ventures was the first private sector operator to provide fixed-line services in India when it commenced providing services in the Madhya Pradesh Chattisgarh circle in June 1998. BTVL recently launched its fixed-line services in the license areas of Haryana, Delhi, Tamil Nadu and Karnataka and thus became the first private sector service provider to provide fixed-line services in all its remaining licensed areas. 7 Bharti Tele-Ventures has always believed in creating strong partnerships with its joint venture partners. Today, Singlet and War burg Pincus are its leading partners. The other partners include leading international Insurance. financial investors such as International Finance Corporation, Asian Infrastructure Fund Group and New York Life 8 About Airtel Airtel †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. A vibrant new World of unlimited opportunities, where Air symbolized a word of unlimited freedom to think †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. to dream to achieve, where Tel connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four metros. It has over one million satisfied customers. Together they represent a sensitive contemporary confident symbol for those who believe in true Launching of Airtel in Gujarat Ahmedabad, subsidiary Gujarat. of August 5, 2002: Bharti Cellular Limited, a Bharti Tele-Ventures, Indias leading telecom conglomerate, today announced the launch of Airtel mobile services in Speaking on the occasion Mr. Sunil Bharti Mittal, Chairman and Group Managing Director, Bharti Enterprises said It is my proud privilege to bring Airtel to Gujarat. Today we bri ng to Gujarat a worldclass network and a slew of unique benefits for the first time in India that only a true pan-India mobile player can offer. Mr. Sanjay Kapoor, Executive Director, Bharti Cellular Limited said, Ariel’s entry in Gujarat is a defining event which brings to our customers a bouquet of unique benefits. We are sure our service offerings will further stimulate growth and enhance the quality standards of mobile services in Gujarat. 10 Awards August 7, 2008: Bharti Airtel adjudged the ‘Best cellular services provider’ and ‘Best broadband service provider’ at the 2008 VD 100 Awards. July 11, 2008: Bharti Airtel Limited voted as India’s most innovative company, in a survey conducted by The Wall Street Journal. Bharti Airtel was ranked as the most innovative in responding to customer needs in a survey conducted to determine Asia’s 200 most-admired companies. The Asia Pacific Award for the Most Innovative HR practices-2000 The Golden Peacock National Training Award for excellence in Training practices-2000 The Golden Peacock National Quality Award-2001. June 13, 2008: Sunil Bharti Mittal received U. S. -India Business Councils Global Vision Award. The prestigious award recognizes his entrepreneurial zeal and contribution to Indian business Vision To make mobile communications a way of life and be the customers first choice. Mission We will meet the mobile communication needs of our customers through: Error- free service delivery Innovative products and services Cost efficiency Unified Messaging Solutions 11 Privacy Policy Airtel values the privacy of information pertaining to its associates. We do not use or disclose information about your individual visits to our portal or infor mation that you may give us, such as your name, address, email address or telephone number, to any outside sources. We will not use information about you without your permission and will provide the means for you to manage and control the information that you have provided. We will enable you to communicate your privacy concerns to us and that we will respond to them appropriately. We do not disclose any personal information to advertisers and for other marketing and promotional purposes that could be used to personally identify you, such as your password, credit card number and bank account number. The credit card transaction information is protected by the industry standard Secure Socket Layer (SSL). 12 M R E IN AKT G D P R MN EAT E T 13 IMPORTANCE OF MARKETING DEPARTMENT Marketing is the focus point of all business activities because the objectives of all business enterprise are to satisfy the needs and wants of the customers. Production and purchase has no meaning unless a firm is able to market the goods and services. Nothing happens unless somebody sells something. Marketing is the distinguishing feature of business. A business is essential part from all other human organization by the fact that it markets the product or services. Marketing is the basic operative function of all business firms. It serves on the basis of business planning and generates revenue for the firm. Efficient marketing management is essential for the survival and growth of every enterprise. Marketing is a system of integrated business activities designed to develop marketing plans and programs leading to the satisfaction of customer wants. Marketing department represents an important functional area of business management efforts for the flow of goods and services from the producer to the consumers. Marketing department of the Bharti televenture Limited is a crucial part of its organization. The company can achieve its subsidiary objectives along with the primary objectives with the help of marketing department. It not only helps the company to achieve the goals that are directly related to marketing department but 14 also helps in achieving the goals that are related to other departments of the organization. With the help of the marketing department Bharti televenture as a company has not been successful in gaining the sales volume but also earned goodwill for itself. As a result of the efforts made by the marketing department. Bharti televenture is enjoying a prestigious position in the telecom industry. 5 ORGANIZATIONAL STRUCTURE Organization means it is a group of people working together co-operatively under authority towards achieving goals and objectives that mutually benefits the organization. It may also be said as grouping activities is to be performed. We can also define as establishing relationship for the purpose of handling people to work effectively by main taining horizontal and vertical coordination. Market is related with creation of standard of living. Organization is a form of co-operative efforts. It can be said that marketing organization consists of no. of people with many different position. Take all the things away from me, take my wealth, take my industries, take my land, but with help of my efficient organization I will bring these all back within only 5 years. † Andrew Carnegie 16 DISTRIBUTION CHANNEL Company Distributor Dealer Salesmen Retailer Customer 17 MARKETING MIX Marketing is a comprehensive term; it includes all resources and a set of activities that facilitate the flow of goods services from product to consumers. To plan out marketing activities and to provide better facilities we have to select specific market target in from of market segments or sub division of market. The marketer formulates a combination of a number of devices or types of marketing activities that are co-ordinate into single marketing programmed to reach a particular target or market segment. The combination of those marketing methods or devices is known ad the marketing mix. Product mix Brand Style Colour Design Product line Package Warranty service Price mix pricing pricing policy basic price terms of credit discount allowance Marketing Strategy Marketing mix Focus on the target Market Promotion mix personal selling advertising publicity sales promotion dealers aids consumer aids Place mix distribution channel wholesaler retailer mercantile agents physical distribution transport warehouse inventory 18 COMPETITORS In the fast growing world of technology almost each and every company may be having some or the other competitors. Airtel faces competition from the following competitors in the local market. â€Å"Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. † Today in this competitive world AIRTEL has got many competitors which are as follows: ? ? ? ? ? VODAFONE IDEA BSNL RELIANCE TATA INDICOM 19 CHARTS SHOWING DIFFERENT ADVERTISING MEDIA PRESS ADVTG. Newspaper Magazines Journals OUTDOOR ADVTG. Posters Boards Electric Display SandwichBoard Business Terms Trains Sky Advertising Others DIRECT MAIL Circular BusinessReply Envelopscards Price List Catalogue Folders Booklets PersonalLetter Others MISC. ADVTG. Radio TV Cinema Slides FairExhibition Loud Speakers Demonstration Posters Telegraph Dept. Others To serve the above-mentioned objective and to obtain the fruits by delivering all the benefits, advertising is the only way to reach the customers at minimum cost and maximum benefits. The company can advertise the products by taking the help of its own advertising department or by advertising agency. The agency’s major role is purchase of media time and space besides it is directly responsible for development of all advertising copy and of the commercial. There are various tools which are used to advertise the product or service like print media, direct mail, outdoor media, broadcast media, transit media and other form like demonstration, exhibition etc. newspaper magazines at national levels and they also advertise on T. V. r different channels ZEE, SONY, DDI, etc. they take the help of advertising agency. AIRTEL advertisement in all leading newspapers likes the Times of India, The Economics Times and they also take the help of transit media. Their theme of advertising is â€Å"Public awareness† which is becoming true because in this competition market. There was a controversy whether advertisement is expenditure or an investment. 20 SALES PROMOTIO N Sales promotion refers to activities other than personal salesmanship, advertising and publicity which stimulate consumers purchasing, dealer effectiveness e. . Display, exhibition and showroom demonstration, free samples, coupons, premiums and various other nonrecurring selling efforts not in the ordinary routine. It is plus ingredient in the marketing mix whereas advertising and personal salesmanship is essential basic ingredients in the marketing mix. SALES PROMOTION (BRIDGE) PERSONAL SELLING ADVERTISING 21 In short, sales promotion is a bridge or connecting link covering the gap between advertising and personal salesmanship the two wings of promotion. 22 M R E IN AKT G RSAC EE R H 23 Introduction to Market Research According to American Marketing Association â€Å"Marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. † Management in any organization needs information in large quantity about potential markets and environmental forces in order to develop successful strategic marketing plans, and to respond to such changes in the market place. A mass of data is available both from external sources and within the firm. This forms a solid platform for a research to take place. Marketing Research includes all the activities that enable an organization, to obtain the information it needs to make decisions about its environment, its marketing mix and its present or potential customers and consumers. More specifically, Market Research is the development, interpretation and communication of decision oriented information to be used in the strategic marketing process. Marketing Research is the systematic design, collection, interpretation and reporting of information for help marketers solve specific marketing problem or to take advantage of marketing opportunities. It is a process of gathering information not currently available to decision makers. Marketing Research is conducted on a specialproject basis, with the research methods, adopted to the problems being studies and to changes in the environment. The Market Research society defines Marketing Research as â€Å"the collection and analysis of data from a sample of individuals or organizations relating to their characteristics, behavior, attitudes opinions or possessions. It includes all forms of marketing and social research such as consumer and industrials surveys psychological investigations, observational and panel studies. 24 Nature of Research The Marketing Research is carried out on Retailers of Airtel Limited is in nature of Applied Marketing Research. The research where the application of all Marketing Concept and Strategies have been put into practice. The nature of research is also Syndicate Research, which can be carried out by anyone, a part from Research Organization. The Res earch has been carried out through the universally favored approach of a personal interview survey. Applied Research is the one, which is carried out by applying all the marketing concepts into a subject that needs to be researched and through this application, the findings are presented in the forms of a report. I am using Applied Marketing Method at there 25 Objectives of Study Any activity done or to be done has certain objective behind it. As project report is a practical subject and also marketing is ever changing so not just depend on books and past data which are available to me, I prefer survey of consumer which is required to know the Buyer Behavior how differ from one shop to another and one consumer to another. The objectives of this survey on Advertising and Brand are: ? To identify the effectiveness of Airtel Advertising. ? To what extent they influence the purchase decision of the customers. ? To identify Brand awareness of Airtel. ? To know the importance of Brand Airtel among consumers. 26 Sample Survey The gathering of primary data through experimentation involves use of sampling, survey method and observations. The survey conducted on Retailers for Hutch Cellular Limited involved a survey based on personal interview. The details of the selected samples for the survey are as under: City chosen for Sample Survey:? Sample size:? Area selected :- Rajkot city 50 samples Kotharya road, Manhar plot, Raiya road, Dhebar road, Palace road, Sardar nagar road, Dr. Yagnik road, 27 MARKET RESEARCH METHODOLOGY Formulation of Research Problem Research Design Determination of Sources of Data Collection of Information Processing and Analysis Present the finding 28 FORMULATION OF RESEARCH PROBLEM First step of the marketing research process is the formulation of research problem. Marketing management must be carefully note to define the problem too broadly or too narrowly for the marketing researcher. The marketing manager and the researcher must work closely together to define carefully and agree on the research objectives. The manager’s best understand marketing research and how to obtain the information. In order to avoid waste of time and money it is necessary to define the problem in specific terms. The survey has been undertaken in order to answer some questions like ? Are you like to see advertisement? ? Through which media you came know about it? ? Do you know about the brand ambassador of the Air-tel? ? In your opinion through which media company can get maximum reward? 29 RESEARCH DESIGN The second step of the marketing research process calls for determining the information needed and developing a plan for gathering it efficiently. A research design can be defined as â€Å"The plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance. †. Designing a research plan calls for decisions on the data sources, research approaches, research instrument, sampling plan and contact methods. Once it is realized that the secondary data are insufficient, the researcher needs to decide upon one alternative design to collect the primary data. The three basic methods which can be used are: 1. The Observational Method: This method involves direct observation of people and situation through one way mirrors, hidden cameras or disguised observers. Direct observation involves watching actual behavior; indirect observation involves inferring behavior by looking at the result of that behavior. 2. The Experimental Method: The most scientifically valid research is experimental research. The purpose of experimental research is to capture cause-and-effect relationship by eliminating competing explanations of the observed findings. To the extent that the design and execution of the experiment eliminate alternatives hypothesis that might explain the result, research and marketing managers can have confidence in the conclusion. This method however, involves more time and is costly. 30 3. The Survey Method: Surveys are best suited for descriptive research. This method involves learning about people’s knowledge, beliefs, preferences and satisfaction and to measure these magnitudes in the general population. As in observation, survey research can be structured or unstructured. Structured survey use formal lists of question asked of all respondent the same way where as in unstructured researcher use an open format that lets the interviewer probe respondents and guide the interview, depending on their answers. There are three types of surveys namely: ? Telephone Survey ? Mail Survey ? Personal Interview Here, for the survey of retailers of Airtel I have used personal interview method as tool for data collection. 31 DETERMINATION OF SOURCES OF DATA In marketing research literature, there are two types of data: primary data and secondary data. The researcher can gather primary data or secondary or both. . Primary Data: The first hand data collected for a specific purpose or for a specific research project constitutes primary data. When the needed data do not exist or are inaccurate, incomplete or unreliable the researcher collects primary data. Most marketing research projects thus involve some primary data collection. The main primary data sources consist of consumers, dealers, buyers, etc. Consumers and buyers constitute the main source of information in most researches. A buyer may not be the user of the product, although in some cases the consumer and the buyer may be the same person. The normal producer is to interview some people individually or in groups to get on idea of how people feel about the topic in question and then develop a formal research instrument. (a) Survey by Questionnaire. (b) Panel Research. (c) Observation Approach. (d) Experimental Research 2. Secondary Data: Information collected by other organization or individuals which might be relevant to the study constitutes secondary data. Researchers usually start their investigation by examining secondary data to see whether their problem can be partly or wholly solved without collecting costly 2 primary data. Secondary data provides a starting point for research and offer the advantages of low cost and ready availability. (a) Published Survey of Markets. (b) General Library Research. (c) Government Publications and Reports. (d) All Advertising Media (Newspapers, magazines etc. ) (e) Trade Associations. (f) Universities. (g) Internal Sources. 33 COLLECTION OF INFORMATION Marketing researchers have a choice of two main research instruments in collecting primary data: Questionnaire and mechanical devices. Questionnaire: A questionnaire consists of questions presented to the respondents for their answers. Because of its flexibility, the questionnaire is by for the most common instrument used to collect primary data. In preparing a questionnaire, care should be taken in choosing the questions and their form, wording and sequence. The questions included in the questionnaire can be closed end questions prosperity all the possible answers and are easier to tabulate and interpret. Open end questions allow respondents to answer in their own words and they often reveal more as they give an insight into how people think. In my study, the questionnaire contained both open-end and closed-end questions depending upon the type of information to be gathered. Mechanical Device: Mechanical devices are occasionally used in marketing. They are used to measure the interest or emotions aroused by exposure to a specific situation. Sampling plan: After deciding research approach and instruments the marketing researchers must design a sample plan. This calls for three decisions. 34 Sampling Unit: The marketing researcher must define the target population that will be sampled. In my case the target population was the retailers selling sim card of Airtel Limited at Rajkot. Sample Size: Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results. In my survey the sample size was 50. Sampling Procedure: To obtain a representative sample a probability sample of the population should be drawn. Probability sampling allows the calculation of confidence limits for sampling errors. When the time and cost are involved the in probability sampling is excessive, marketing researcher will take non-probability samples. The various sampling method are as under: Probability Sampling Simple random sample Stratified random sample Cluster sample Non-probability Sampling convenient sample Judgment sample Quota sample My survey falls under the category of the convenient sample under Non-probability sampling. In this method the researcher is free to select. The respondents are selected on the basis of the being available at the time of survey. 35 INTRODUCTION OF ADVERTISEMENT Companies must do more than make good products-they must inform consumers about product benefits and carefully position products in consumers’ minds. To do this, they must skillfully use the mass-promotion tools. And advertising is the most effective tool. We are in 21st century, where there is cut-throat competition in the market and there are also numbers of Multinational Companies are as well as many MNC’S are coming day by day in our country, by offering world-class technology. It is very easy to enter in the market but very tough to survive or stay in competitive market. According to Peter Drucker, â€Å"Marketing means only create consumers. † But in reality it is too tough, so we must have such planed marketing strategies which catch the consumer once and never allows them to switchover other products. Out of all strategies advertising strategy is very important. Advertiser includes not only business firms, but also charitable organizations or trust, professionals, Government agencies that direct message to target publics. Ads are a cost-effective way to disseminate messages, whether to build brand preference or to educate people to avoid hard drugs. Meaning The term advertising originated from the Latin word â€Å"Adverto† which means to turn around. Thus according to this meaning advertising means an activity employed to draw attention to any object or purpose. Definition â€Å"Advertising is causing to know, to remember to do. 36 Advertising can be defined as mass, paid communication (presentation and promotion) of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time in which his advertisement appears. Advertising appears in recognized media, such as newspapers, magazines, radio, television, c inema film, outdoor hoardings and posters, direct mail and transit. STRENGTH OF ADVERTISING AS A PROMOTIONAL TOOL Advertising is a major promotion tool. It has the following basic plus points or strength as a promotion tool: 1. It offers planned and controlled message. 2. It can contact and influence numerous people simultaneously, quickly and at a low cost per prospect, hence it is called mass means of communication. 3. It has the ability to deliver message to audience with particular demographic and socio-economic features. 4. It can deliver the same message consistently in a variety of contexts. 5. It can reach prospects that can not be approached by salesmen. 6. It helps to presell goods and pull the buyers to retailers. 7. It offers a wide choice of channels for transmission of such as visual. . It is very useful to create maximum interest and offer adequate knowledge of the new product when the innovation is being introduced in the market. 37 IMPORTANCE OF ADVERTISING Nothing can except the mint can make money without advertising. Mass production and mass distribution totally depend on all forms of advertising and publicity. We can tell numerous people about a product or service in the quickest time i nterval at the lowest possible cost. Advertising by facilitating mass production and mass distribution has provided immense employment opportunities to people. It is responsible for creating and delivering rising standard of living to innumerable people. It has made possible tremendous industrialization and economic development in many countries. It is the backbone of modern national and international marketing. Modern advertising informs guides, educates as well as protects buyers, so that they can buy intelligently and raise their standard of living. In the marketing programme of a business enterprise, advertising is an indispensable tool supplemented by salesmanship and sales promotion. Advertising is to business what steam, electric or nuclear energy (motive power) is to industry. The wheels of industry and commerce cannot move with desirable speed without the propelling power of promotion mix. The advertising purpose and tasks of Airtel are set by marketing plans and strategies. Advertising is the use of paid for, sponsor identified material in mass media. The real purpose of advertising of Airtel is not only one, viz. , to sell something a product, a service, or merely an idea through effective communication. It attempts to stimulate sales to all customers (present, former and future). It has other purposes as well. It is used to reassure buyers that they have really made the best purchase. Thus, advertising of Airtel can build up brand loyalty. It can enhance the morale of the salespeople and dealers thereby securing enthusiastic distribution of products. It is also employed to promote the bright image of the company in the society. 38 SELECTION OF ADVERTISING MEDIA Selection of media is a crucial part of advertising. The steps here are deciding on desired reach, frequency, and impact; choosing among major media types; selecting specific media vehicles; deciding on media timing; and deciding on geographical media allocation. Then the result of these decisions needs to be evaluated. Media are the channel or medium by which advertisement reaches to the consumer. They are called wider and variety vehicles for advertiser for transmission of promotional message. While selecting media the characteristics of target audience is the major factor which decides how to give advertisement. Suppose a company who has target audience related to higher class and upper middle class can go through vehicle like television. The media planner has to know the capacity of the media types to deliver reach frequency, and impact. The major advertising media along with their costs, advantages and limitations should consider. 39 RESEARCH ANALYSIS FINDINGS 40 Are you like to see advertisement? Yes No 46 4 50 45 40 No. of person 35 30 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement and 50 out of them 46 are watching the advertisement and only 4 people are not like to watching advertisement. Suggestion I would not like to do any suggestion because most of the people are watching advertisement of Airtel. 41 Have you seen the advertisement of Air-tel? Yes No 45 5 50 45 40 35 No. of people 30 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 45 are watching the advertisement of Airtel and only 5 people are not aware about the Airtel advertisement. Suggestion I would not like to do any suggestion because most of the people are watching the Airtel advertisement. 42 Through which media you came know about it? Newspaper Hording Television Retailer shop Other sources 20 10 8 10 2 25 20 No. of person 15 Series1 10 5 0 Newspaper Hording Television Retailer shop Other sources Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 20 are watching through Newspaper,10 are watching through hording,8 are watching through television,12 are watching through retailer and remaining are watching through other sources. Suggestion I would like to suggestion to company that they can increase their advertisement in television because maximum people are watching advertisement in television. 43 In advertisements which factor are very attractive? (Rank them) Theam Color combination Brand ambassador Massage Other Factors 2 10 3 24 1 Importent Factores Theam Color combination Brand ambassador Massage Other Factoers Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 12 are saying that Theam is important factors, 10 are saying color combinati on, 3 are saying brand ambassador 24 are saying Massage. Suggestion I would like to suggest to the company that they can Focuses more and more in their advertisement massage and theam because more people are concern with the massage in compare to other. 44 Do you know about the brand ambassador of the Air-tel? Yes No 32 18 35 30 no. of person 25 20 15 10 5 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 38 are saying that they know about the brand ambassador of Airtel and only 18 are not know about the brand ambassador of Airtel. Suggestion I would like to suggest to the company that they can show the brand ambassador of company is in maximum time in their advertisement because maximum people can aware about that. 5 Do you get all information through advertisement of Air-tel? Yes No 24 26 26. 5 26 25. 5 25 24. 5 24 23. 5 23 Yes No No. of Person Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 24 are saying that they get all information through Airtel and 26 are say that they are not getting all information through advertisement of Airtel. Suggestion I would like to suggest to the company that they can show the maximum information in their advertisement. 46 Give your opinion about an attractiveness of air-tel advertisement? Excellent Best Good Average 10 15 18 7 Excellent Best Good Average Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 10 are saying that the attractiveness is Excellent,15 are saying that best,18 are saying Good, and 7 are saying Average. Suggestion I would like to suggest to the company that they have increase their attractiveness in their advertisement because give maximum information. 47 Every time company should change their advertisement? Yes No 40 10 50 No. of people 40 30 20 10 0 Yes No Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 40 are saying that company can change their advertisement frequently, and only 10 are say they are not change their advertisement. Suggestion I would not like to suggest to the company because company can change advertisement frequently. 48 In your opinion to gat maximum sale in Air-tel which policy of advertisement should company follow? Introduce new advertisement Change in advertisement Calibrate change Continue with the same 19 16 10 5 Introduce new advertisement Change in advertisement Calibrate change Continue with the same Analysis From the above mentioned graph we can analyze that out of 50 Person which I have gone through, all of them are watching the advertisement of Airtel and 50 out of them 40 are saying that company can change their advertisement frequently, and only 10 are saying that they are not changing their advertisement. Suggestion I would not like to suggest to the company because company can change advertisement frequently. 9 In your opinion through which media company can get maximum Newspaper Hording Television Retailer shop Other sources 15 8 10 22 5 reward? 25 No of person 20 15 10 5 0 r H or di ng Te le vi si R on et ai le rs ho O th p er so ur ce s N ew sp ap e Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have went through, all of them are wa tching the advertisement of Airtel and 50 out of them 15 are saying that company can get maximum reward throw newapaper,8 are saying throw hording,10 are saying throw Telivision,22 are saying throw Retailer shop. Suggestion 50 I would not like to suggestion to company that people can maximum reward throw the retailer shop so they can give their advertisement in there retailers. Airtel Vodaphone TATA Reliance Idea 13 13 6 8 10 Which company’s advertisement you most like? 14 12 10 8 6 4 2 0 e el e TA TA ho n nc Ai rt R el ia ap Id e a No. of person Series1 Analysis From the above mentioned graph we can analyze that out of 50 Person which I have went through, all of them are watching the advertisement of Airtel and 50 out of them 13 are saying that they have like a airtle’s advertisement,13 are saying vodaphone,6 saying TATA,8 saying Reliance, 10 saying Idea. Vo d 51 Suggestion I would not like to suggestion to company that they have give more and more advertisement in compare to other company. And get maximum selling in market. FUTURE PLANS FUTURE PLANS As we know that each and every company want to achieve high position in this competitive market. One must decide about future because it is uncertain. 52 So format a future goal and go ahead. Here following are the main future plans of Airtel. ? To increase the market share ? To share maximum market in advertisement ? To provide maximum numbers of satisfied services to their retailers ? Secondly their long term plan is to be consistent in the policy adopted by them for the purpose of outright excellence in their field. Thus Airtel has no plans in particular except to lead the market in the crucial times of Cellular wars, and out rightly exceed the usage of land lines by wireless cellular telephones and maintain their standard of quality coverage. 53 SWOT ANALYSIS 54 SWOT ANALYSIS S W Strength Weaknesses High market share brand image To attract all class of customer Good service will increase the no. of users Emerging Competition like Reliance, TATA, BSNL, VODAFONE, etc. O Opportunities T Threats 55 CONCLUSION 56 CONCLUSION Airtel has good reputation in the market. Objective of survey is to know the advertisement effectiveness. I have already discussed the objects in the survey. The organization has good reputation in the market; however, it requires some efforts to maintain the reputation for the betterment of its future. However, now they are taking reasonable steps to improve its brand name and sales target. Lastly, I can say that Airtel has bright future for the coming years. And I hope this project report will help them taking right decision and fulfill their customer demands. Again, I am thanking to all who directly or indirectly helped me. Wishing Airtel, the best success †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 57 SUGGESTIONS 58 SUGGESTIONS After making a survey in Rajkot on Airtel, I have come to some conclusive suggestions, which are necessary for the company. From my point of view to maintain and improve the market share of Airtel, my main points or suggestions are: ? The company can also takes advantage of reduced taxes and other incentives granted by certain states in India for locating manufacturing facilities in such states and economic zone. ? Most of the retailers of Rajkot dont know about the services provided by Airtel. So company should concentrate on this point and advertise so they attract customers. ? Now a day advertisement is very important role in selling so they can increase their advertisement in all different sectors. So these are my suggestion to Airtel for his better future†¦.. 59 BIBLIOGRAPHY 60 BIBLIOGRAPHY 1. Marketing Management By PHILIP KOTLER 2. Market Research By LUCK RUBIN 3. Web site www. airtel. in 61 MARKETING RESEARCH REPORT ON Advertising Effectiveness of Air-tel Q1Name: _________________________________________ Q2 Age: ____________________________________ Q3 Gender: Male Female Q4 Occupation: _____________________________ Q5 Contact no: _____________________________ Q6 are you like to see advertisement? (a) Yes (b) No Q7 Have you seen the advertisement of Air-tel? (a) Yes (b) No Q8 if yes, then through which media you came know about it? (A) (B) (C) (D) (E) Newspaper Hording Television Retail shop Other sources Q9 In advertisements which factor are very attractive? (Rank them) Theam Message Color combination Other factors Brand ambassador Q10 Do you know about the brand ambassador of the Air-tel? 62 (a) Yes (b) No Q11 Do you get all information through advertisement of Air-tel? (a) Yes (b) No Q12 Give your opinion about an attractiveness of air-tel advertisement? Excellent Best Good Average Q13 Every time company should change their advertisement? (a) Yes (b) No Q14 In your opinion to gat maximum sale in Air-tel which policy of advertisement should company follow? (A) Introduce new advertisement (B)Change in advertisement (C) Celebrity change (D) Continue with the same Q15 In your opinion through which media company can get maximum reward? Newspaper Television Hording Others Q16 which company’s advertisement you most like? Why? (A) Air-tel ____________________________________ (B)Vodafone _________________________________ (C)TATA _____________________________________ (D)Reliance _________________________________ (E)Idea ______________________________________ Q17 any, suggestion, if would you like to say for Air-tel? 63 ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ THANK YOU†¦Ã¢â‚¬ ¦ 64